IKEA Urban Effect
Urban intervention, Installation
A proposal to IKEA Isreal
2012
Deteriorated neighborhood,
A Bauhaus market building,
IKEA furniture and design
The IKEA Urban Effect proposes an urban intervention in an abandoned historical building. The project created a dialogue with the IKEA home furnishing company as a meaningful cultural concept through addressing the question, “What happens to a city waking up to an IKEA morning? exploring how a momentary art action
impacts a deteriorating inner-city neighborhood.
The proposal was based on the idea of opening a typical IKEA branch, which would be a clone of the others, as an art exhibit for one month. Objects from IKEA would be exhibited and sold in the historical building in the old marketplace, to create a connection and emphasize the dissonance between the IKEA brand and the society and environment in which it operates.
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IKEA – market vesion. Reviving to the old market building with the IKEA brand.
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IKEA – market vesion. IKEA showroom inside the market space.
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IKEA – market vesion. Market internal deign by IKEA.
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IKEA – market vesion. The market plan
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IKEA – market vesion. Curtains show.
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IKEA – market vesion. Chair installation.
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IKEA – market vesion. IKEA market within the urban context.
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