collection \ opening \ declaration

collection \ opening \ declaration

Installation

1 Sara Street, Downtown Haifa, Israel

December 2012

 

Colored panels, prospects and paint tubes

 
 

“collection 2013” was an installation dealling with the possibilities of art branding and marketing, through launching a 2013 color collection picked up by art.espionage members. The installation was also an inauguration of the group’s new studio and gallery at No. 1 Sara Street.

 

The collection is an assembly of eighteen colors, picked by the group. Each one of the six members chose 3 colors which were to be his or her recommendation for the year 2013. In the space were installations of different objects colored in these

colors: panels, brochures and paint tubes to be purchased by the users.

 

The collection is a bold declaration which contemplates on the post minimalist practice and at the same time corresponds with a pop-art and conceptual art approach. The collection is a Tara installation, a skinny, scorched installation which offers a mechanism without substance, gross without net.

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The project’s poster.

 

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Lola’s hot pink.

 

Daniel’s dark green.

 

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Keren’s sunflower yellow.

 

Amit’s emerald turquoise.

 

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Sharon’s off-white.

 

Menashe’s peach orange.

 

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art.espionage color pallete display.

 

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art.espionage color panels for sale.

 

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art.espionage color cans for sale.